Hi, I’m Drew. I’m a freelance product and marketing consultant helping brands + agencies build, launch and scale products.
About
I am a senior leader with 19 years of experience working at the intersection of product strategy, digital operations, and marketing.
My focus is helping brands and agencies navigate ambiguity. I act as a bridge between high-level ideas and practical execution—whether that’s exploring where AI adds genuine value or building specialist teams to modernise a digital platform.
I currently work fractionally, providing strategic and operational capacity where it’s needed most. I enjoy the variety of this work, from assisting cultural organisations with software roadmaps to helping agencies accelerate GTM campaigns.
Recent focus
Navigating AI: Exploring practical, low-risk ways to integrate AI into existing workflows.
Fractional Support: Providing agile GTM and product capacity for agencies and B2B platforms.
Software Strategy: Assisting non-profits and cultural organisations with technical foundations.
Team Building: Finding and managing specialist talent for specific programmes of work.
Skilled in
Product Marketing & GTM Supporting launch plans and acquisition campaigns. Helping teams define their value proposition and the narratives needed to communicate it clearly.
Product & Commercial Strategy Collaborating with stakeholders to understand market trends. Assisting with product vision, roadmapping, and aligning digital goals with commercial reality.
Digital Operations & Delivery Helping teams align across engineering, sales, and marketing. Practical experience with Figma prototyping, backlog management, and Scrum governance.
Operational Leadership Mentoring teams and identifying continuous improvements in processes, risk management, and budget oversight.
Clients
Google, Unilever, McDonald’s, adidas, Sony Pictures, Universal Pictures, Disney, Warner Bros., UK Film Council, Ennismore, PepsiCo, P&G, Carlsberg, Siemens, Unbiased, R/GA, AKQA, Huge, The Marketing Store, SapientRazorfish, Nike, Red Bull + more
Availability
I’m flexible! I can jump onto projects at short notice for short periods of time or we can explore fractional working (days per week/month).
I’ll also consider permanent roles.
Testimonials
“Drew is a safe pair of hands who can cut through the crap and create clarity in the face of ambiguity.”
- Executive Production Director @ Global Agency Network
Send me an email or book a video chat.
Contact